In a recent episode of the How Fitting podcast by designer and business owner Alison Hoenes, Keona Moy, founder of VKTORI, opened up about a conversation many of us have had: Why do we dress the way we do, and who are we really dressing for? Keona shared her belief that women should embrace dressing for their own comfort rather than following societal rules.
Inspired by this conversation, let’s explore what it means to practice self-sovereignty in your fashion choices and how VKTORI is helping women dress for themselves.
The Concept of Self-Sovereignty in Fashion
Let’s have an honest conversation about fashion—one that’s centered on you. It’s time to take back control over what you wear, how you feel, and how you express yourself. Forget the idea of what’s “appropriate.”
Fashion should be about your comfort, confidence, and choice. That’s what self-sovereignty in fashion is all about—reclaiming your personal style and dressing on your own terms, whether that means going braless or dressing up for the boardroom.
What Self-Sovereignty in Fashion Really Means
Self-sovereignty is about power—your power. It’s about dressing for your comfort, not to meet someone else’s standards. For years, women have been conditioned to believe they need to hide their natural bodies and conform to other people's expectations. From a young age, many of us were told to wear bras even when there wasn’t much to hold up!
But here’s the truth: it doesn’t have to be that way. You should be able to dress based on how you feel. Whether it’s showing a little skin or choosing something cozy, the choice is yours. Your body, your rules. As Keona says, "Self-sovereignty means being comfortable on your terms".
How VKTORI Has Your Back (And Front)
When you put comfort first, everything else falls into place. That’s what VKTORI is all about—helping you feel amazing and look great, no matter what you’re doing. Our No-Nip Tee is designed to give you the freedom to go braless without worrying about coverage. Whether you're running errands or heading to a meeting, this tee offers that “I got this” feeling. Made from soft, sustainable fabrics, it’s like a second skin you can wear all day long.
Why Comfort-First Fashion Changes Everything
When you start dressing for you, something shifts. Choosing comfort over conformity takes a weight off your shoulders—literally and figuratively. Imagine how much more confident you’ll feel when you're not constantly thinking about adjusting your bra or worrying about whether people are staring at your chest. Dressing for comfort lets you focus on what really matters—living your life on your terms.
At VKTORI, we believe that when you feel good, you can be fully present in whatever you’re doing. Whether you’re at work or with friends, the No-Nip Tee lets you live boldly, without the distractions of uncomfortable clothes.
It’s Time to Dress for You
Fashion should never be about impressing others or living up to impossible standards. It’s about feeling empowered in your own skin. VKTORI’s mission is to help you own your self-expression—whether that means going braless or dressing it up. We’re here to remind you that your style is your power, and you deserve clothes that make you feel good, inside and out.
So, next time you’re standing in front of your closet, ask yourself: What feels good today? And then, dress for that.
Embrace the freedom, ditch the rules, and start dressing for comfort on your own terms.
Ready to reclaim your comfort and confidence? Check out VKTORI's collection and step into your power today.